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7 Reasons You Should Launch White Papers Like Products 11 May 2010 | 10:24 am
Product launches can be incredibly powerful tools for uniting an organization. Have you considered launching your white papers like products? Product launches: * touch most, if not all, media chann...
White Papers and Social Media: A Symbiotic Relationship 11 May 2010 | 10:21 am
Social media and white papers have both earned their label as white-hot marketing vehicles within today’s rapidly changing online environment. Social media has experienced a significant growth rate r...
How to Write a White Paper, By the Numbers 4 Apr 2010 | 08:07 am
You’ll likely know what makes a “classic” white paper: at least five pages of narrative text that delivers useful information about a business issue or technical problem, not a sales pitch.But there’s...
Don’t Miss the World’s Largest Online Social Media Event 4 Apr 2010 | 08:05 am
Back when marketers started using social media for business, they were like novice musicians. These days, many businesses play sophisticated scores, using social media strategically to boost their bu...
Facebook Landing Pages: Another White Paper Registration Tool? 4 Apr 2010 | 08:02 am
Facebook fan pages are a great way to offer discussions, videos, blog feeds, events and other interesting content to your business fans. But did you know that you can add social oomph to your white pa...
Do the Flip: How to Turn Product/Service Features Into White Paper Topics 10 Mar 2010 | 02:34 pm
By now, you should know the drill: brochures may describe features and benefits, but if you’re going to create any traction with your ebook or white paper, you must focus on ideas and insights of valu...
The Real Secret to Freelance Writing Success 10 Mar 2010 | 02:18 pm
Why do so many freelance writers fail while many who face even greater obstacles succeed? Is it natural talent? Is it hard work? Is it sheer persistence? I find these questions absolutely fascinating...
Facebook Experts Reveal White Paper Marketing Secrets 10 Mar 2010 | 01:44 pm
Simply sending your well-crafted white paper to your many “fans” on Facebook is an obvious way to use the site for marketing. I recently spoke with two Facebook experts who shared some not-so-obvious ...
Know Your Reader: How Visualization Helps Communication 10 Feb 2010 | 02:38 am
One of the primary maxims of writing sales copy is: “Know Your Customer.” However, that particular pearl of wisdom sometimes gets ignored in white papers. Why? We’re Taught to “Talk Sideways” When I...
Hot Social Media Marketing Trends 10 Feb 2010 | 02:37 am
Staying informed of the latest social media trends will not only help you keep tabs on your old college crowd, it will also help you market your white papers more effectively. We caught up with a soci...
