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3 websites that take headline writing to an entirely new plane of existence 3 May 2012 | 12:01 pm
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Ogilvy wasn’t mes...
How Pete Cashmore grew Mashable 1 May 2012 | 02:48 pm
It’s always cool to learn how the world’s most popular blogs got their start. In almost every backstory, you’ll find a heavy dose of creativity and execution, good timing and touch of the unconvention...
My Vision for Wordful 15 Jan 2012 | 10:34 am
I’ve taken a major break from blogging here at Wordful, and it’s in large part to some serious shifts in my personal and professional life over the past year. To make a very long and (painful) story s...
Should Stupid People Not Blog? 15 Jun 2011 | 07:39 am
No, they shouldn’t. Of course there’s no way to determine who’s stupid—let alone the validity of stupid being a unit of measurement (or judgement)—but, yes, as a general rule of thumb, stupid people ...
Are There Enough Great Names to Go Around? 13 Jun 2011 | 06:17 pm
Being smack dab in the middle of tech-startup world here in San Francisco, I’ve seen more than my fair share of clever names. Businesses in the Mission where I’m staying all seem to draw on the appe...
Why You Should Adapt Your Email Writing Style to Your Recipient 4 Jun 2011 | 06:27 am
Everyone has a their own special way of communication and expression over email. Some are more formal and start each message with a salutation like “Hi, Charles –” and end with a goodbye like “Sincer...
Will Techies Always Have the Upper Hand in Startups? 31 May 2011 | 03:18 am
My hunch when I moved here three weeks ago from Hawaii is now confirmed: The tech scene in the Bay Area is all about—well, tech. This thriving, buzzing industry is built around a culture of code, of ...
5 Resume Writing Tips Taken Straight From Google 19 Apr 2011 | 01:31 pm
Gary Vaynerchuk may be the master of the crushing it with a personal brand, but he was dead wrong when he declared on national TV that the resume was dead. The resume remains the first thing any emplo...
Embrace naked blogging 15 Apr 2011 | 07:21 am
Blogging isn’t easy unless you’re comfortable doing it. There are brilliant bloggers who struggle writing catchy headlines and well-sculpted copy—they’re just not wired for it. Yet, they persist beca...
5 Steps to Being Totally Boring and Unremarkable 25 Mar 2011 | 07:36 pm
If you’ve given up on “kicking ass” and being a “rock star,” don’t lose hope: there’s still plenty of room for being one of the most cliché and predictable personalities on the Internet. We’re talking...
