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Gmail Tabs: Why They Help Email Marketers [report] 27 Aug 2013 | 02:43 pm
Curious about Gmail’s new Tabs feature and how it has impacted your marketing emails? With Tabs, Gmail users are actually reading more of their marketing email. Read this new ReturnPath Report to le....
Brand-Sponsored Online Contests Popular [survey] 26 Aug 2013 | 02:52 pm
52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product, per the latest survey wave release from Ipsos Open Thinking Exchange. The su...
Retargeted Ads Noticed by Online Buyers 25 Aug 2013 | 01:47 pm
Majority notice retargeted ads for products they previously looked up Online retailers are putting more dollars to retargeted ads to remind shoppers of the item they once seemed interested in buying....
Social Media Marketing Goals [survey] 24 Aug 2013 | 11:56 am
Engagement, brand lift are leading social goals Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metric...
Twitter Use Rises Across US Age Groups 23 Aug 2013 | 02:06 pm
Differences in demographic breakdown between Twitter use vs. social use overall Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Lif...
How To Write The Perfect Email Subject Line [infographic] 22 Aug 2013 | 01:56 pm
Take your email marketing to the next level. Call Lori at 877.447.0134, or Lori@BersonDeanStevens.com
Social Media Usage by Age 21 Aug 2013 | 12:19 pm
After leveling out in late 2012, usage of social networking sites by online adults is back on the rise, according to the latest study from the Pew Research Center’s Internet & American Life Project. A...
Types of Data Used to Drive Marketing 20 Aug 2013 | 12:10 pm
45% of global marketers agree that data is the most underutilized asset in their organization, per survey results from Teradata. Indeed, while a majority currently collect a range of data types, inclu...
Best B2B Platforms for Reaching Customers and Prospects 19 Aug 2013 | 11:59 am
A recent survey from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they thin...
Social Media Graphics Guide 19 Aug 2013 | 10:19 am
Here’s a helpful social media graphics guide for those who create image-based content to add to their social profiles. Learn about the various sizes needed for your profile pictures, cover images, ba...
