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Tech girls are chic: interview with Dr Jenine #girlsindigital 7 May 2013 | 05:26 am
I recently presented at a youth marketing conference in Sydney on ‘Marketing to Kids, Tweens & Teens’ and i was lucky enough to sit next to Dr Jenine Beekhuyzen who is doing some awesome work encourag...
Red Bull parkour video featuring Ryan Doyle 1 May 2013 | 05:43 am
Awesome piece of brand content from Red Bull featuring freerunner Ryan Doyle.
BOYS vs GIRLS: the gender differences of #inbeTWEENers 26 Apr 2013 | 06:48 am
Tweens are often termed the ‘inbetweeners’, caught between the kiddie world that’s focused on fantasy/play and the fledgling world of teenagerdom that’s about self expression within the group. Markete...
Creating Brand MWE in a selfie obsessed world #brandMWE 22 Apr 2013 | 07:16 am
I was asked to speak about teens and social media platforms last week at a youth marketing conference in Sydney and here are some of my notes. Essentially, my talk based around the fact that teens are...
SXSW Interactive 2013 Summary: 7 key themes that matter to marketers 15 Mar 2013 | 05:14 am
Trying to synthesise hundreds of SXSW sessions into a handful of key takeouts accurately reflecting the current digital zeitgeist is a little challenging. Based on my experiences I’ve pulled out what ...
SXSW Day 4: Sharing Hate, slow content, living data, embedded tech and tangible keepsakes 15 Mar 2013 | 04:47 am
SXSW Interactive day 4 was about getting in touch with my geeky side. I wanted to spend some time today attending sessions and exhibits from way out there tech futurists and try and get a glimpse of w...
SXSW Day 3 highlights: Talking Shoes, feedforward tech and being tip of tongue 13 Mar 2013 | 10:59 pm
Jetlag subsided, now it’s just a case of dealing with hangovers from 6th Street parties, Tex Mex overload and power chord rage as 70,000 people fight to keep the energy bars of their laptops, mobiles ...
Day 2 SXSW 2013 Highlights: Peepculture, Digifrenia & Hacksessions 11 Mar 2013 | 04:14 pm
As I boarded the 26hr flight from Sydney to Austin on Thursday I promised my fellow Aussie SXSW’westers that I’d avoid reporting on buzzwords in my daily B&T posts. It’s Day 2 and I’m about to break t...
SXSW 2013 Day 1 Highlights 9 Mar 2013 | 07:35 pm
Just survived Day 1 of South by Southwest (SXSW), the annual interactive conference in Austin Texas that’s known for being the Launchpad for all things cool in the digital world like Twitter. Before I...
Change the rules, not the game: the Power of #ParticipationBranding 1 Jan 2013 | 09:53 am
In 2012, my co- Regional Strategy Director, APAC at Iris Worldwide, Paul Gage @gagey501 and I did a lot of thinking around what we see as the future of brand building within the digital & social rev...
