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Secrets to Motivating Moms with Rewards. [INSIGHT] 23 May 2013 | 12:10 pm
Loyalty and engagement platform PunchTab shared results of a survey of over 600 moms that offers new insights into what works to motivate engagement and purchase from this high-value audience segment....
Never Trust a CMO Who Won’t Go Out and Sell. 23 May 2013 | 12:05 pm
I’ve been a marketer for years, regardless of what my title was or where I worked. And I’ve learned one inalienable truth in my career: If you want to be a successful marketer, you need to learn how t...
Ad Agencies see Effectiveness in Online Video. 23 May 2013 | 12:03 pm
The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work. A March 2013 survey of US advertising agency exe...
Hispanic Adult Millennials and Technology: A Balanced Attitude 22 May 2013 | 12:11 pm
By Insight Tr3s Like all young people today, Hispanic adult Millennials have a reputation among older adults as being digital addicts. Boomers and Xers themselves tend toward extremes, and so they oft...
Shopper Study: Deal seeking cemented as path-to-purchase behavior for all shoppers. [INSIGHT] 22 May 2013 | 12:09 pm
parago’s third annual shopper study, “Let’s Make a Deal,” revealed that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics....
Mobile Becoming Moms’ Daily Shopping Companion. [INSIGHT] 22 May 2013 | 12:06 pm
There is no question that mobile is becoming an essential shopping tool for many US moms. According to a March 2013 survey from retail solutions company Alliance Data, more than half of surveyed mom i...
2013 BrandZ Top 100. [REPORT] 22 May 2013 | 12:02 pm
To download chart or report CLICK on links below; Top 100 Chart Top 100 Report
Teens, Social Media, and Privacy. [REPORT] 22 May 2013 | 11:59 am
Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of t...
2013 Post Hispanic Upfront Television Guide – [DOWNLOAD REPORT HERE] 21 May 2013 | 11:55 am
To download report CLICK HERE.
In America, se habla Español. 21 May 2013 | 11:51 am
We have seen results from the Census, the impact during the elections, and couple of weeks ago during prime time, on NBC’s show “The Voice”, the world was introduced to Cathia. She performed in front ...
