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Learning from the Mistakes of Others: Competition Analysis and Online Marketing (Guest Post) 12 Aug 2013 | 04:29 pm
Competition analysis is of uttermost importance for the successful establishment of market positions. Today, nearly all niches are occupied. Launching a new product depends on the marketing and the...
How To Integrate Video Into A Robust Content Marketing Strategy (Guest Post) 13 May 2013 | 03:47 pm
Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marke...
IBM’s New Notes and Domino 9.0 Social Edition 25 Apr 2013 | 08:31 pm
I don’t normally agree to review software. However, IBM is a sponsor of my blog, they have been a great partner in helping grow my reach, and they have been instrumental in helping me gain access to s...
Social Business Starts With Leaders Connecting Socially To Employees (Guest Post) 2 Apr 2013 | 01:31 am
One of the huge benefits that social media (still) has going for it is that it still feels very intimate. Some people complain that social media dilutes their “real” relationships and enhances their l...
Social Business – Going from Qualitative to Quantitative 28 Mar 2013 | 01:52 am
IBM decided to put some quantitative data around social business to find out if social was helping them as a business. Like most organization IBM has inside sales, which they call Teleweb since they u...
Customer Engagement Starts First With Employee Engagement 14 Mar 2013 | 08:25 am
Engaging the customer has firmly become part of buzzword soup. Sadly, when that happens little is actually done to achieve the thing it originally meant. However, in this case you can avoid that from ...
Weaving Storytelling Effectively Into All Marketing Touch Points 12 Mar 2013 | 04:59 am
Thinking of all the individual moving parts, that marketing departments are responsible for, as a whole is not intuitive. As marketers we use words like touch points without really grasping the journe...
Everyone’s Got Mobile Marketing, But Do You Get How Different It Now Is? 1 Mar 2013 | 12:17 am
As a midsized business you probably have some kind of mobile support as part of your marketing mix. So what? People’s primary method of interacting with technology is now becoming a mobile device. Thi...
The Steveology Blog Now Accepting Guest Posts 22 Feb 2013 | 02:56 am
Historically, guest posts were limited to invitation only because of my editorial focus. However, being inundated with offers, and getting tired of saying no all the time, I have decided to reevaluate...
How Do You Connect Employees And Their Passion To The Brand? 2 Feb 2013 | 07:12 pm
Often companies “roll out the new re-branding” to employees. and the marketing team then quickly puts a check mark in the done box and they're on to the next. Often brand managers focus only on the co...
