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How to use TweetLevel–your GPS for navigating Twitter influence 18 Dec 2012 | 03:44 pm
The Influence Tipping Point 25 Oct 2012 | 08:16 pm
We are at a wonderful tipping point in the business of influence analytics. For the first time ever, sociology and technology are colliding enabling us to identify the influence type of an individual ...
New TweetLevel: your GPS for navigating twitter influence 25 Oct 2012 | 06:11 pm
Welcome to the new TweetLevel! – In our biggest update since the first version of the product was launched four years ago, we have focused on delivering you unprecedented Twitter intelligence in a mor...
Better B2B Video – a Brighttalk Panel Discussion 17 Aug 2012 | 08:49 pm
Earlier this week I took part in an engaging panel discussion at Brighttalk with Eamonn Conway of BrightTalk, Linlay Gooden from Green Screen On and Doug Kesler from Velocity Partners. Specific areas ...
Time to put an end to this modern form of slavery 17 Aug 2012 | 08:37 pm
Lifting the lid on Twitter’s big taboo I recently read with alarm in the Wall Street Journal about the truly distressing plight of increasing numbers of marketing executives: Melanie Notkin, founder...
The critical importance of time when understanding influence 9 Jul 2012 | 10:54 pm
A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. ..and yet the above quote from Frank Herbert is exactly what many p...
#smwldn–mapping analysis of social media week London 28 Feb 2012 | 11:17 pm
Social media week in London provided an excellent opportunity to analyse influence. Too often when there is a breaking story, I whish I could have turned back the clocks by a few days to see how the s...
What people think I do, what I really do: analyst relations 21 Feb 2012 | 05:43 am
To provide an added balance, Jeremiah Owyang has contributed the view from the analyst’s perspective… To download these images go to Flickr for Analyst Relations (from @jonnybentwood) or Analyst (fro...
RIP: the social media influencer 11 Feb 2012 | 05:17 am
This is the sermon to commiserate the death of the influencer. This expert who would magically solve problems by regurgitating a tweet or a blog post. This magus who cared little for context, communi...
