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Crowded Space: A Business Case for Social Media? 19 Oct 2010 | 10:27 am
A look at reaching target consumers through social media, but more importantly why companies would want to and whether or not a strategy of this type is justified. (from a talk given Oct 12,2010 at Le...
Thoughts on Social Media Marketing 18 Oct 2009 | 12:37 pm
I believe that beyond ubiquity, there is one core reason why the topic of brand engagement in social media is so hot right now – that consumers have become jaded by decades of interruption. We tivo ou...
What IS Social Media, Really? 18 Oct 2009 | 12:04 pm
What’s referred to as ‘social media’ is simply a manifestation of our inherently social nature enhanced by a level of technological prowess that we’ve become BORED with. We’re not talking about the la...
Social Media Infiltrates the Traditional Agency 26 Jul 2009 | 04:02 am
Traditional media has been shaken to the core by an exodus to the web in the past few years. Some attribute the changes to the economy, while others point to growth in broadband and the general availa...
