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What you need to include in your email signature 15 Nov 2011 | 04:32 am
As a book publicist, I often correspond with journalists and bloggers, via email as likely as not, these days. If I’m reaching out to someone with an unsolicited email, I want to make it as easy as po...
When you’re setting up a website, what booksellers do you list? 22 Oct 2011 | 02:31 am
A few weeks back, @TaylorTrade raised the issue in a comment on another post about authors referring readers to particular stores or online accounts — if you’re an author and someone asks where they c...
What authors (and venues) need to know about scheduling book talks / signings 16 Sep 2011 | 02:03 am
Over the years, many publishing houses have been scaling back on traditional book tours — not the least because bookstores themselves are disappearing — because travel can be expensive (and time-consu...
DIY Book Promotion and Publicity 10 Jun 2011 | 01:03 am
As a publicist at a large publishing house, my inclination has always been (and possibly will always be) that authors should more or less leave book promotion to the experts: book publicists (either i...
How to make sending email more efficient 26 Mar 2011 | 12:44 am
Since we are all writers and / or work in the publishing industry and word smithing is how we earn our keep, I thought it might make sense to discuss how to communicate more efficiently in email messa...
Working with book bloggers 19 Mar 2011 | 04:48 am
As newspapers have slashed book sections, we’ve been really lucky that blogs have allowed lots and lots of people to talk about books. At the same time, publishing houses can be tricky for bloggers to...
How Excel can make book publicity easier 5 Mar 2011 | 04:07 am
In the field of book promotion, we don’t often use Excel, and the truth is that you only need mention “pivot table” or “concatenate” to make my head swim. But even though we don’t need to make use of...
NPR Books Grid: 2/4-2/10 12 Feb 2011 | 03:40 am
I’ve been meaning to post about email etiquette and more than that, usage trends and tips, particularly since many people have migrated their back-and-forth exchanges to discussion groups like Google ...
NPR Books Grid: 1/28-2/3 5 Feb 2011 | 03:44 am
Anyone who emails me the imprints of all the books listed (or houses if no imprint is available) will win the NPR Books Grid for the prior week that includes, in addition to the information below, int...
NPR Books Grid: 1/21-1/27 29 Jan 2011 | 03:55 am
Anyone who emails me the imprints of all the books listed (or houses if no imprint is available) will win the NPR Books Grid for the prior week that includes, in addition to the information below, int...
