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The Change in Quality Score Reporting: What Really Happened? 26 Aug 2013 | 06:15 pm
A few weeks ago, Google announced that it was changing the way Quality Scores would be reported. Not how they are calculated, they pointed out, just how the scores are reported. This seems like clear ...
WordStream’s Milestone Hat-Trick 22 Aug 2013 | 07:13 pm
While it isn’t hockey season, our founder Larry is from Canada, as you may know, and is a big fan of the sport. In his honor, we’ll use a hockey analogy, as WordStream scored three key goals in the la...
The PPC Guide for Beginners, Part 5: Bringing it All Together 22 Aug 2013 | 05:50 pm
This is Part 4 of a 5-part series. Read the rest of the articles here: The PPC Guide for Beginners, Part 1: Intro to PPC ROI The PPC Guide for Beginners, Part 2: Setting Your PPC Goals The PPC Guid...
The Pareto Principle: A Primer for Marketers on the 80/20 Rule 21 Aug 2013 | 06:04 pm
This is Part 1 in a three-part series on the Pareto Principle by Perry Marshall, author of 80/20 Sales & Marketing and The Ultimate Guide to Google AdWords. Many people have at least a passing famili...
Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score 20 Aug 2013 | 03:52 pm
Don’t you just love how we can call almost anything a “hack” these days? Most of the “hacks” I see on the Internet are just tips, but calling them hacks makes it feel like you’re getting away with so...
What is Mobile Marketing and Why Does it Matter? (So So Much!) 19 Aug 2013 | 06:01 pm
What is Mobile Marketing? I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy,...
How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing 15 Aug 2013 | 08:38 pm
Writing ad copy for PPC can be a tough feat. The good news is, you don’t have to be a super-creative copywriter to whip up competitive ad text. In fact, following a pragmatic approach can be advantage...
The PPC Guide for Beginners, Part 4: Finding Your Keywords 14 Aug 2013 | 06:35 pm
This is Part 4 of a 5-part series. Read the rest of the articles here: The PPC Guide for Beginners, Part 1: Intro to PPC ROI The PPC Guide for Beginners, Part 2: Setting Your PPC Goals The PPC Guid...
Complete Guide to Conversion Tracking in AdWords 13 Aug 2013 | 05:55 pm
So you've got your AdWords campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you've got conversion tracking installed, you w...
The PPC Guide for Beginners, Part 3: The Landing Page Dilemma 8 Aug 2013 | 07:09 pm
This is Part 3 in a 5-part series. Read the rest of the series here: The PPC Guide for Beginners, Part 1: Intro to PPC ROI The PPC Guide for Beginners, Part 2: Setting Your PPC Goals When a visitor...
