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You’re Doing it Wrong: How to Build a Great Career 30 Apr 2013 | 11:52 pm
I’ve had a rant stewing in me since I saw a TED Talk by Larry Smith on why you will fail to have a great career. The gist of his unpleasant talk is that you will fail to have a great career because yo...
Book Review: Content Strategy by Bailie and Urbina 17 Feb 2013 | 06:27 am
It’s not every day that I’m extensively interviewed for a book. And it’s even more rare that I thoroughly approve of the book in which I am interviewed. So I’m thrilled to have the opportunity to read...
What is Relevance, Again? 16 Jan 2013 | 02:27 am
Since before I started this blog with my co-author Frank Donatone, I’ve been engaging in a long and fruitful virtual debate with a group of people I lovingly refer to as the search haters. My latest b...
How Search and Social are Interdependent 16 Dec 2012 | 11:36 pm
I recently had the following conversation on Twitter: I feel I owe my followers an explanation, which requires an order of magnitude more characters than Twitter allows. Hence this blog post. When I s...
How Nate Silver Could Help Digital Marketing 15 Nov 2012 | 04:31 am
You know I am passionate about digital marketing. But you might not know that I am also a baseball blogger. I am cmathewson at the Minnesota Twins blog Twinkie Town, one of the SB Nation sites that re...
Book Review: Marketing in the Age of Google 13 Oct 2012 | 03:27 am
I told Kristina Halvorson on her 5 by 5 talk that our book is the only search book that emphasizes using keyword data from the very inception of content efforts. Now that I’ve read the second edition ...
6 Ways Google Killed SEO And What to Do About It 22 Aug 2012 | 05:23 am
If I seem absent from this site, it is only because most of my work is published now by Biznology. In that blog, I am following a long thread about how to optimize digital experiences for Google post ...
3 Ways to Build Brain Power 19 Jun 2012 | 04:21 am
Bless me readers for I have sinned. It has been four months since my last blog post. In that time, I posted three times on Biznology. I spoke at OMMA Global, Confab 2012, and SMX Advanced. And I have ...
The Beatitudes of Digital 3 Feb 2012 | 10:59 am
Navigating the collaborative culture is one of the most difficult challenges for digital creatives–designers, UX people, content strategists, coders, etc. We care about doing good work. We are passion...
Siri is the Killer App 29 Jan 2012 | 09:17 am
Last year at this time, I wrote the following post entitled 4 Ways to Avoid Chasing the Algorithm on this blog: Years down the road, Google might not even be the search leader. But search will be the...
