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Premium Olive Products 1 Sep 2011 | 12:46 am
CLIENT Domaine Dereskos SERVICES PROVIDED Brand Audit, Brand Strategy, Brand Architecture, Brand Design, Brand Packaging UNDERSTANDING Greece is famous for producing the best quality virgin olive ...
YALOS at the Innovation Parc Packaging 2011 26 Apr 2011 | 08:25 pm
THE INTERPACK 2011 INNOVATION PARC PACKAGING/ Messe Düsseldorf, Germany. The Innovationparc Packaging 2011, at the Intrepack 2011 Exhibition, in Düsseldorf Germany, demonstrates the contribution of p...
Warren Buffet and why good branding makes low prices irrelevant. 24 Apr 2011 | 12:33 am
Warren Buffett, worlds’ best investor and billionaire chief executive officer of Berkshire Hathaway Inc., said he rates businesses on their ability to raise prices and sometimes doesn’t even consider ...
APD Package Design Global Summit 2010 3 Nov 2010 | 08:13 pm
Yalos Branding Intelligence™ was invited by the Japanese Packaging Design Association to Tokyo, where the JPDA held a Global Package Design Summit on October 8. Michael and Tina Tupay travelled to To...
Was Aristotle a branding Guru? 3 Oct 2010 | 09:50 am
It is really striking, how several truths about effective branding strategies, were already proposed by the ancient Hellenic Philosophers, Aristotle and Socrates. Socrates : Be as you wish to seem. ...
Tradition goes Premium. 2 Oct 2010 | 08:24 am
Brand Strategy and Packaging Design After the branding success of Ouzo Plomari, the leading Greek spirit drink , Yalos was commissioned to brand its new premium version, called “Adolo”. Our target au...
The Chocolate Center of Excellence / Nestle 30 Sep 2010 | 08:25 am
The 38th PDA Congress took place on 11th June in the lovely little town of Vevey against the fabulous backcloth of Lake Geneva in Switzerland. The PDA has invited one of the world’s biggest brand owne...
Unique Milos! Branding a destination. 23 Sep 2010 | 08:11 am
CLIENT Milos Island, Cyclades SERVICES PROVIDED Destination Branding, Brand Audit, Brand Strategy, Brand Architecture, Brand Design, Digital Branding, Sound Branding, Space branding UNDERSTANDING ...
A pure spirit with a branding twist 22 Sep 2010 | 12:24 am
CLIENT Plomari Distilleries SERVICES PROVIDED Brand Audit, Brand Strategy, Brand Architecture, Brand Design, Brand Packaging UNDERSTANDING “Adolo” the best quality ouzo Isidoros Arvanitis could pr...
Branding the luxury of Aldemar Hotels & Spa 21 Sep 2010 | 08:00 am
CLIENT Aldemar Hotels & Spa SERVICES PROVIDED Brand Audit, Corporate Branding, Brand Architecture, Brand Design, Branded Spaces, Digital Branding UNDERSTANDING Hotels are experience brands. Brand...
