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Changes to Yahoo! Web Analytics’ Offerings 12 Jun 2012 | 11:44 pm
In an ever-changing world of online advertising and marketing, Yahoo! is always looking to innovate faster with our core products and services, and offer the best possible experiences for consumers an...
New Case Study: Understanding Traffic and ROI with Yahoo! Web Analytics 19 Apr 2012 | 11:36 pm
GrandStay® Hospitality, one of America’s leading extended-stay hotel chains, recognized a growing issue in tracking ROI and partnered with Del Monte Agency, a Yahoo! Web Analytics Partner, to have its...
Yahoo! Web Analytics Supports Do Not Track (DNT) 2 Apr 2012 | 09:41 pm
Yahoo! has that announced global support is being rolled out for Do Not Track (DNT). In line with this, Yahoo! Web Analytics is now honoring this setting. The excerpt below is from a blog post by Sh...
Quick update – changes in YWA version 10.3.22 30 Mar 2012 | 05:37 am
As we’ve mentioned previously, we’re slowly updating the look and feel of the Yahoo! Web Analytics user interface. Yahoo! Web Analytics 10.3.22: related links: Product Update Resolved Issues In to...
New Case Study: Improving Campaign ROI with YWA 17 Mar 2012 | 03:30 am
Cajam Marketing is a full-service consulting firm specializing in maximizing offline and online marketing initiatives through analytics. They have recently developed a case study detailing how they h...
Online Video Analytics– Reporting on Popular Video Sections 26 Feb 2012 | 06:08 am
The following post is by Yahoo!’s Tim Hampshire, a Web Analytics Specialist and YWA Account Manager at Yahoo!. Related posts: Online Video Analytics – An Introduction Online Video Analytics – Track...
Online Video Analytics– Reporting on Popular Video Sections 26 Feb 2012 | 01:08 am
The following post is by Yahoo!’s Tim Hampshire, a Web Analytics Specialist and YWA Account Manager at Yahoo!. Related posts: Online Video Analytics – An Introduction Online Video Analytics – Tracking...
Reporting across screens in Yahoo! Web Analytics 3 Feb 2012 | 07:49 am
We’ve just released version 10.3.18 of Yahoo! Web Analytics and we’re delighted to have added better tracking and reporting of mobile devices. We recognize that people are no longer interacting with o...
Gauging the Impact of Encrypted Searches in YWA 30 Nov 2011 | 07:00 am
Google’s announcement that it will be encrypting searches for their signed in users has been widely covered in the search marketing and web analytics community. Yahoo! Web Analytics is also affected ...
Introducing Improved Currency Support in YWA reports! 9 Nov 2011 | 03:28 am
In Yahoo! Web Analytics, we have long provided support for customers who do business in multiple currencies. For example, if you are tracking a hotel booking engine with YWA, you can collect revenue ...
