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Ask.fm: what are teens doing online, and why? 20 Aug 2013 | 07:21 pm
If you do not know what Ask.fm is, you probably are more than eighteen. It’s a place where your children and younger brothers (aka the youngest cluster of the so-called “Millennials”) are talking ...
Social Media Marketing or Social Meme Marketing? 16 Apr 2013 | 06:04 pm
How do memes and viral phenomena generated inside the Internet biosphere are influencing modern marketing trends? Our considerations start from … Continue reading → L'articolo Social Media Marketing ...
Social Media Restauranting: interview with Diego Coquillat 9 Apr 2013 | 02:52 pm
Diego Coquillat is an expert in the use of social networks for restaurants, food industry and tourism. He also … Continue reading → L'articolo Social Media Restauranting: interview with Diego Coqui...
Digital Supermarkets: will we still “go get groceries” in 10 years? 18 Feb 2013 | 11:23 pm
One of the most common and traditional daily actions has always been going shopping. But nowadays technology is … Continue reading → L'articolo Digital Supermarkets: will we still “go get groceri...
Australia, USA and Israel: when Top Guns are on Twitter and Facebook 7 Jan 2013 | 06:48 pm
Today we can say that everyone is “on social networks”, right? Many companies have found new ways to … Continue reading → L'articolo Australia, USA and Israel: when Top Guns are on Twitter and Fa...
WeChat, the Chinese mobile app set to conquer the world 20 Nov 2012 | 12:02 am
Today we’re talking about a phenomenon that is taking over the Chinese mobile market – and not only that: the messenger app Weixin (also known as WeChat). A few days ago we discussed the latest news f...
WeChat, the Chinese mobile app set to conquer the world 20 Nov 2012 | 12:02 am
Today we’re talking about a phenomenon that is taking over the Chinese mobile market – and not only that: the … Continue reading → L'articolo WeChat, the Chinese mobile app set to conquer the world s...
New media, between capitalism and social change: the interview with Simon Mainwaring 12 Nov 2012 | 08:51 pm
Over the last years the marketing landscape has dramatically changed, and new media are forcing brands to rethink the way they’re approaching consumers. Most importantly, this is not a temporary situa...
New media, between capitalism and social change: the interview with Simon Mainwaring 12 Nov 2012 | 08:51 pm
Over the last years the marketing landscape has dramatically changed, and new media are forcing brands to rethink the way … Continue reading → L'articolo New media, between capitalism and social chan...
New communication trends: we are living in the “Thank-you marketing” era 23 Oct 2012 | 09:41 pm
It’s one of those recently born forms of brand communication that quickly became a well-established standard. We are talking about … Continue reading → L'articolo New communication trends: we are liv...
