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Facebook Graph Search: Are There Potential Online Marketing Opportunities? 6 Mar 2013 | 01:55 am
Facebook is in the process of launching Graph Search, a new search tool designed to make it easy to search for specific information, such as “People who like to ski and live in Boston,” “Cities my fam...
The Dramatic Evolution of Keyword Tracking 3 Feb 2013 | 01:06 am
The world of rankings has been changing drastically. In the recent past, the vast majority of keyword rankings/SERPs were identical for everyone who did the same search, regardless of who did the sea...
The New SEO Process: Holistic Strategies Get Results 24 Jan 2013 | 03:17 am
The latest in SEO is an approach that integrates other aspects of online and traditional marketing to maximize results. The key components of this highly strategic approach are: Opportunity Explorati...
External Factors Can Cause Unexpected Mass Google Ranking Changes 16 Jan 2013 | 08:47 pm
Every so often, there is a noticeable spike in Google ranking changes on a particular day for no easily discernible reason. The obvious place to look for answers is a Google algorithm update for that...
Ten Essential Enterprise SEO Facts 11 Jan 2013 | 03:58 am
Search Engine Optimization is of vital importance to successful online marketing plans and plays a huge role in their ROI. Like the web itself, SEO is constantly evolving, due to Google’s ever-changin...
Top 15 Valuable Facebook Statistics 11 Jan 2013 | 03:51 am
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Faceb...
Timeless Tips for Monitoring the Success of your Online Efforts 27 Nov 2012 | 03:13 am
Successful businesses are based on sound strategy and measurable objectives. Whether you are a traditional marketing communications professional, a web content manager, or anyone else conducting busi...
Top 10 Mobile Optimization Tips 20 Nov 2012 | 03:39 am
During a recent discussion with a mobile app guru we were discussing the importance of optimization that is uniquely positioned for the mobile market. In several instances we’ve seen over the past fe...
Facebook Promoted Posts: The Potential Impact 20 Nov 2012 | 01:01 am
Facebook continues its often controversial evolution with the roll-out of “promoted posts,” posts that are included in more news feeds than they would reach organically because businesses and brands a...
Top 10 Online Marketing Measurement Points for 2013 20 Nov 2012 | 12:21 am
When using the influential online marketing tools of key word optimization and paid ads/listings, understanding the impact of Search Engine Results Pages (SERPs) and Return on Investment (ROI) on your...
