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5 Ways Online Display Advertising is Like Thanksgiving Dinner (And Why You Cannot Forget the Gravy!) 21 Nov 2012 | 11:21 pm

Turkey = The Campaign Everyone knows the Turkey is the main event. After all, isn’t Thanksgiving often called “Turkey Day?” When envisioning the perfect marketing strategy, you’re focused on your camp...

3 Ways to Smoke Your Competition with Online Advertising 21 Nov 2012 | 05:43 am

You have a product or service that you want to sell, and you know you need an online presence to keep up with your competitors. You also know there are a lot of ways to market and advertise online the...

We’ve Thawed Out After a Hot NY AdTech! 17 Nov 2012 | 04:30 am

After another great AdTech we’re back!  On the heels of a devastating hurricane that ravaged the city, we were pleasantly surprised to see the amount of exhibitors and attendees at the show. Although ...

Halloween Advertise.com Style! 1 Nov 2012 | 12:59 am

Halloween must be one of my favorite holidays ever. When else can we as adults play dress up while at work!? What’s even more incredible is the creativity and ingenuity of some of the people here. See...

Monetize Your Bounce & Exit Traffic with Exit Yield™ 24 Oct 2012 | 10:38 pm

Bounce & Exit rates have plagued website owners since the creation of the back button. You try to improve your bounce rates, but the fact is, you can’t help every visitor no matter how great your cont...

5 Reasons your Current PPC Strategy is Spookier than Halloween (and how to fix it) 11 Oct 2012 | 10:36 pm

1. You Don’t Craft Creative Ad Copy Creating general copy misses the mark in pay per click advertising where a specific need is being addressed. If I search “B&B in Sleepy Hollow, NY” but an ad comes ...

10 Insider Tips to Improve Your PPC Conversion Rates 8 Oct 2012 | 08:00 pm

  1. Improve your website This is the most important thing to remember. Take advantage of free software such as Google Analytics to unearth your sub-par web pages (view the Exit Pages report) and then...

Bringing Education to Afghanistan 17 Sep 2012 | 11:47 pm

  As CEO of Advertise.com, I want to update you on the progress of the Afghan Development Initiative that we are so excited to be a part of; see our original announcement here. Over the past 5 months ...

Affiliate Summit East 2012 Recap 21 Aug 2012 | 09:38 pm

We’re back from another great Affiliate Summit East! The meet market and exhibit hall had the typical energy you would come to expect from a building full of self-made affiliate marketers.  The name o...

5 Steps to Develop Your Unique Value Proposition 10 Aug 2012 | 12:00 am

Successful salesman and motivational speaker, Zig Ziglar once said: “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” As a business owner you know this to be tru...

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