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Matt Cutts Dodges Danny's Questions on SERP Bounce at SMX Q&A Session 13 Jun 2012 | 07:49 am

You may have have read how at SMX Matt Cutts reiterated that Google does not look at   bounce rate as part Google  algorithm.  Not so fast!  Matt actually dodged Matt's question .... and it seemed to ...

Search User Experience 5 Jun 2012 | 11:13 am

Tomorrow At SMX, I'll be speaking on the New Periodic Table of SEO. I'll be talking about my theory (and others) that behavioral metrics are now part of Google's search algorithm.  I'll be discussing ...

Google - Be Afraid of the the Threshold! Defensive SEO 23 Apr 2012 | 04:20 am

Many of the recent changes in Google's algorithm that are demoting and promoting certain results are based on thresholds. Recent major algorithm changes which seem to be threshold based include Panda ...

SMX Advanced Seattle : Periodic Table of SEO Ranking Factors 16 Apr 2012 | 10:31 am

I am going to be speaking in Seatlle at SMX on this panel and I am pretty psyched about this one. I was just reviewing the table from last year - pretty cool yet missing what I consider to be the most...

Should Bounce Rate Matter to SEOs? Does Google Look at Bounce? 5 Mar 2012 | 12:08 pm

I have mentioned briefly before what a flawed metric bounce rate is.  Michael Martinez wrote a great post in far more detail on the same subject which got me pondering this subject even more.   While ...

Google's Above the Fold/ Page Layout Algorithm 26 Jan 2012 | 02:55 pm

Google's above the fold algorithm (a.k.a  page layout algorithm) went live last week and while it has not caused Panda-like repercussions, it still has had a significant impact on many sites and it is...

Google's Freshness Update - Impact and Implications 16 Nov 2011 | 12:24 pm

Google Freshness update hit the search engine result pages (SERPs) a couple of weeks ago and like any major update (especially in the wake of Panda) created stress and anxiety for websites everywhere ...

Panda Metrics: It Isn't TIme on Site or Bounce Rate 6 Nov 2011 | 02:40 pm

Wow - AfterPanda comes alive again!   With the Panda iterations continuing to come, recoveries few  (although I have seen  some) and dramatic new changes coming to Google (Freshness update) - it is ti...

Metrics You Need to Recover or Prevent a Google Panda Hit 18 Jul 2011 | 09:32 am

In my last post I pointed out what poor and misunderstood metrics bounce rates and time-on-site are, as traditionally reported by Google  Analytics, Omniture and other web analytic tools.   Post-Panda...

Bad Metrics - Bounce Rate, Time on site and Google Panda Recovery Metrics 5 Jul 2011 | 09:57 am

Recovering from Panda is all about improving the metrics that Google uses to measure satisfaction with your site.   So, as you have set forth on your aggressive Panda recovery plan (or Panda inoculati...

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