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What is The "Internet of Things"? 21 Aug 2013 | 03:07 pm

It’s a dumbass name, admittedly, but one that’s already having a significant and growing impact on how we do business around the world. If you haven’t heard of the Internet of Things (IoT), it’s time ...

Your Brand in One Word 13 Aug 2013 | 04:33 pm

There’s a game we like to play here at Birddog where, during a client meeting, we randomly point at a member of the Birddog crew and have them explain Birddog in one word. 

B2B Marketing Awards Finalist 7 Aug 2013 | 07:40 pm

The 2013 B2B Marketing Awards Shortlist has been revealed to great fanfare and lo and behold, we were chuffed to discover that Birddog has been shortlisted for not 1, not 2, not even 3, but 4 awards t...

Social Influence & The Circle of Trust 11 Jul 2013 | 12:22 pm

In meetings with the great socially unwashed of the B2B world, I am asked repeatedly, “Why?” Why should we participate in social media? Why should we invest the time? Why do we need to build an online...

Content Marketing: It only takes a minute 5 Jul 2013 | 08:26 pm

Business, like life, is a numbers game. It’s been three months since the last quarterly review of Birddog’s social performance. 2,814 hours precisely, or closing in on 8 million seconds approximately.

8 Tips for Finding and Sharing Business Content 25 Jun 2013 | 10:02 pm

So you have a Twitter account, now what? Well, now you have to say something! Here are 8 tips to help you find and share relevant content.

Change: A Retro spective 24 Jun 2013 | 08:03 pm

On the day I write this, a sense of melancholy has bleached the palette of spaces and rooms which were once the centre of activity in the rush towards the final exhibition at Central Saint Martins.

Polishing the Content Marketing Turd 14 Jun 2013 | 03:49 pm

As the Media Age gives way to the Content Age, B2B marketing priorities are changing. Or at least they should be. We have prefixed the widely accepted terminology of, ‘marketing’, with the word, ‘cont...

Social Media for Business Just Got Personal 31 May 2013 | 04:57 pm

Let me guess at what stage most of you in the B2B marketing world are at in terms of your personal social media efforts...

The End of the Beginning 17 May 2013 | 08:12 pm

It’s the end of the beginning...sort of. Last week was certainly a delegation of logistical and critical tasks. The final deadline meant an incredible rush to ensure all was in place before we found o...

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