Blogspot - rrwdatabasemarketing.blogspot.com - RRW Consulting's Direct Marketing Blog
General Information:
Latest News:
Email Marketing to the Millenials 15 May 2009 | 03:00 pm
Understanding generational differences and what it means to marketers is a topic that continues to fascinate me. See this article from B2B Magazine, called Marketing to Millenials. It's a concise rea...
Unsolicited B2B Email - SPAM or Not? 10 Feb 2009 | 04:00 pm
Ever since CAN-SPAM came out, I've been struggling to answer this question: Since unsolicited email to business-people is not prohibited by CAN-SPAM regulations, is this a viable lead-generation acti...
Small Businesses Concerned with Economy... 13 Jan 2009 | 04:45 am
For some reason, this article really brought home today's economic reality. The article presents results of a recent survey of small businesses. Essentially, it talks about how concerned small busines...
More US Postal Service News 7 Jan 2009 | 06:03 am
I can't believe that my first blog of the new year ends up being about the US Postal Service. Gee, I guess I AM a direct marketing geek. In November, I posted on a similar topic--ways the USPS may be...
Case Study: Sweepstakes and Mobile Marketing 31 Dec 2008 | 05:39 am
Publishers Clearing House (PCH) is one of the longest lasting direct marketers around. I don't think there's an American out there who hasn't wished and dreamed that Ed McMahan and team would show up ...
Coupons Work in this Economy 5 Dec 2008 | 06:05 pm
A weak economy presents challenges to all marketers. How do we do more with less? How do we sell things to people, or companies, who can’t afford them? But sometimes, this type of economic environmen...
Should the USPS Change its Delivery Schedule? 18 Nov 2008 | 12:32 pm
I thoroughly enjoyed this article from DM News. It’s all about cost savings ideas for the US Postal Service, with the ultimate goal of keeping postage steady for direct marketers. The article cites tw...
Search Engine Optimization - Free Webinar! 15 Nov 2008 | 07:40 am
SEO continues to be more of an art than a science, don't you agree? When you find a search expert who delivers measurable results, consider yourself lucky. That's how we felt when RRW found Daryl Cla...
Case Study: Social Networking 11 Nov 2008 | 12:02 pm
Today's case study comes to us from Chief Marketer. It's an interesting discussion about how the Broadway musical, First Wives Club is using social networking to build a fan base, and an audience for ...
Today, it's all about coffee 5 Nov 2008 | 04:16 am
So, what's a direct marketing blog doing talking about coffee? Well, it was on my mind today and the more I browsed around, the more coffee news I came up with, and felt the compulsion to share with y...
