Jeffkorhan - jeffkorhan.com
General Information:
Latest News:
What’s Your Writing Process? 27 Aug 2013 | 02:37 am
If you don’t have a writing process that you regularly practice, you will be challenged with consistently turning out quality content. Do you start with an outline? Do you rewrite? How many times wil...
Responding to Positive Web Comments 20 Aug 2013 | 04:27 am
Why does the concern for managing negative web comments overshadow the practice of skillfully responding to positive comments? Positive comments are the seeds of conversations and the beginnings of n...
Intimacy Sells 12 Aug 2013 | 11:56 pm
One of the illusions of online marketing is that your thousands of fans and followers can actually be moved to action. Consider that the more your networks grow the weaker every connection becomes. ...
Podcast and Audio Book Content are Engaging Mobile Communities 7 Aug 2013 | 07:26 am
Jeff Korhan in the studio recording Built-In Social with Audible.com It seems that education, entertainment, and inspiration in all audio formats is absolutely the rage these days. Why is audio sudd...
Using Trigger Words To Connect with Buyers 28 Jul 2013 | 09:25 pm
One of the secrets of successful selling is making emotional connections. One specific technique for accomplishing this is tuning into the specific words and phrases that your buyer uses. These keywo...
Using Content Marketing to Teach Your Community 23 Jul 2013 | 08:07 am
As the practice of content marketing goes mainstream, it is inevitable that it will be used in ways that undermine the very thing that makes it work – educating your audience. Want to make your conte...
Elevate Your Business Growth Practices to The Web 16 Jul 2013 | 08:01 pm
Business consultants, coaches, and authors are fond of admonishing that what got you here won’t get you there. Their reasons often stem from their desire to teach you their methods, thereby helping y...
How to Write Web Copy That Gets a Response 12 Jul 2013 | 11:04 pm
There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes referr...
The Power of Questions for Attracting and Engaging New Buyers 10 Jul 2013 | 08:48 am
Content marketing makes your business more attractive to prospective buyers by eliminating questions that stand in the way of them engaging with your company. Thus, when thinking about selling produc...
3 Ways Social Media is Revolutionizing the Sales Process 6 Jul 2013 | 02:31 am
There are many people like me who are not shoppers – we’re buyers. When buyers find what they like we buy it – no selling is necessary. This often keeps us loyal to the same vendors and stores for a ...
