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City of Kitchener Becomes First Municipality in Canada To Leverage the Power of SMS 21 Jun 2013 | 09:19 pm
Receive City of Kitchener information directly to the palm of your hand! KITCHENER – It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost pho...
Create a Targeted Audience with Keyword Capture 6 Nov 2012 | 12:07 am
Text message marketing can be such a simple thing – a person sends a text message with a particular mobile keyword and gets an automated response back. During this exchange, the person gets useful inf...
Understand Your Customers Better with Two-Way Texting 6 Nov 2012 | 12:05 am
Ring! Yawn. We wake up in the morning to the smell of automatically brewed coffee and swipe on our smartphones to check the weather, news, Facebook feed, and email. And that’s just the beginning of ou...
10 Pointers That Lead To Social-Media Campaigning Success 6 Nov 2012 | 12:00 am
Earlier this month, we posted some tips on how to maximize your mobile-text campaigns. This time around, we have 10 tips on how to make your social-media strategy a success! Be kind. Social media is a...
5 Great Emailing Tips 5 Nov 2012 | 11:58 pm
Email has become one of the classic marvels of modern marketing. Here are five proven best practices to keep your email from ending up in the dreaded junk box. Subject lines matter! They determine whe...
The Politics of SMS 5 Nov 2012 | 11:57 pm
Text messaging appeals to businesses and organizations as a powerful way to market to their audiences, as it is considered by many to be “the most intimate communications technology yet invented”. Pol...
Back-to-School Made Easy With Multi-Channel Messaging 5 Nov 2012 | 11:55 pm
For many children, parents, teachers, and faculty, the transition from long, lazy summer days to action-packed school agendas will take some getting used to. Parents have many thoughts whizzing throug...
Show and Tell 5 Nov 2012 | 11:53 pm
Communication is an underrated skill – even in the business world. Businesses and even marketers sometimes overlook the fact that their audiences don’t speak their language, especially when it comes t...
Writing the Best Email Subject Line 5 Nov 2012 | 11:50 pm
If there was one other sentence that is as important as an “I do” marriage vow, it would have to be the subject line of an email. This one sentence, read and digested within milliseconds, determines w...
10 Ways to Maximize SMS Campaign Success 1 Nov 2012 | 11:00 pm
We’ve gathered up the top 10 pointers on how to launch a successful mobile-text campaign. Mind Over Mobile has seen quite a few SMS campaigns in our day, and we want you to share in that success too!...
