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25 Words to Pack in Your Suitcase… 27 Aug 2013 | 05:30 am

You’ve got the idea… you’ve agonised over the approach… and you’ve finally cleared some time in your schedule to sit down and write the sales pitch – but – the words fail you. You’ve assembled the re...

Say It With Love in 9 Steps 23 Aug 2013 | 03:13 am

The French are onto something… they’ve got this whole love thang sussed, almost to perfection. I mean who doesn’t swoon over the thought of sipping a cup of café crème in a Parisienne bistro, while pe...

3 Email Groupie Scripts to Get the Attention of a Marketing Rock Star 20 Aug 2013 | 11:48 am

Have you ever wanted to reach out to your online marketing idol? Maybe you wanted to get their attention to say hello, or you felt like reaching out to them to have some of their success rub off on yo...

The A to Z of Copywriting 13 Aug 2013 | 12:16 pm

A is for… Adjectives If you want to engage readers and get them to take a closer look at your business try to limit the amount of adjectives (describing words) you use in your copy, because they weak...

What They Never Tell You About Success 6 Aug 2013 | 03:51 pm

They say: success is easy… you can be rich tomorrow… you can get rich with a once-in-a-lifetime idea… or by following a certain system, and BOOM… there comes your wealth! The truth is, you can find t...

How to Become a Pro Negotiator 24 Apr 2013 | 05:44 am

“Successful negotiating is a question of perceived value. When the perception about the value of your services goes up, your client pays more” ~ Monika Mundell The first thing you need to understand a...

How to Become a Pro Negotiator 24 Apr 2013 | 05:44 am

Your time is better spent on the beach, than chasing clients who don't want to play ball “Successful negotiating is a question of perceived value. When the perception about the value of your services...

4 Ways To Negotiate Like A Seasoned Pro 17 Apr 2013 | 02:26 am

“Your lack of planning doesn’t mean that I have to be responsible for your urgency.” ~ Monika Mundell The first rule of engagement in negotiating rates is to stand strong. You are the expert. So you a...

4 Ways To Negotiate Like A Seasoned Pro 17 Apr 2013 | 02:26 am

Good negotiators get paid more... “Your lack of planning doesn’t mean that I have to be responsible for your urgency.” ~ Monika Mundell The first rule of engagement in negotiating rates is to stand ...

Conversion Rates Demystified! 10 Apr 2013 | 04:25 pm

Want more profits? Optimise your conversion rates! Conversion rates can make or break your marketing campaign. If they suck, so will your profits – or lack of it to be exact. Fact is trying to give ...

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