5 Global Technology Trends Changing Marketing 29 Jul 2013 | 10:03 am

Date: August 29, 2013 Time: 6:00pm – 8:00pm Location: TBD Never in history have we witnessed a more drastic change in the way(s) customers, employers, politicians, and professionals communicate. We ar...

Unleashing Brand Advocates 28 Jul 2013 | 08:57 am

Date: September 26, 2013 Time: 11:30am – 1:00pm Location: TBD Advocate marketing is hot! 67% of CMOs say driving advocacy and loyalty is their #1 digital priority, according to a recent IBM study. And...

Big Data and Marketing Research 3 Jul 2013 | 12:48 pm

By Kirsty Nunez and Michael Lieberman  Many recent internet blogs (e.g. twitter, LinkedIn) have advanced the global claim that “Big Data will replace traditional survey research.”  The blog authors ma...

MIX, MINGLE & WIN AT BINGO! 28 Jun 2013 | 12:12 pm

Join the San Diego AMA for an evening of mingling and bingo on Wednesday, July 10th. Mingling begins at 5:30pm with appetizers and one happy hour drink is included with your ticket. So come hungry! Pl...

Blogging: Great Content Starts With Why 28 Jun 2013 | 11:52 am

by Frank Cowell on 6.25.2013 All too often I come across companies that want to start blogging because they hear it’s a great way to increase inbound leads via search and social. Because many of these...

San Diego American Marketer of the Year Awards (AMY’s) – June 26th 17 Jun 2013 | 11:23 pm

Check out this hilarious promo https://www.facebook.com/sandiegoama/posts/641850019176711   About the San Diego AMA AMY’s The American Marketer of the Year (AMY) Awards event recognizes marketing prof...

AMA Annual Conference 17 Jun 2013 | 12:01 am

A FRESH PERSPECTIVE 16 Jun 2013 | 12:28 pm

Guiding and Energizing Rapid Growth in a High Failure Category   WHEN: Thursday, July 25, 2013, 6 PM to 8 PM WHERE: Luce Loft, 1037 J St., San Diego, CA 92101 COST: AMA Members: $39 , Guests: $49     ...

San Diego American Marketer of the Year Awards (AMY’s) – June 26th 11 Jun 2013 | 11:23 pm

Advertising Secret Weapon: Negative Preparation. Are You Using It? 4 Jun 2013 | 10:00 am

by Frank Cowell on 5.16.2013 Are you using Negative Preparation to enhance your advertising creative/results? Most people have never heard of Negative Preparation. I learned about it a while ago from ...