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Ten Tips to the Top of Google 27 Aug 2013 | 06:30 pm
Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started opti...
Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study] 27 Aug 2013 | 05:30 pm
Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have ...
From Keyword Strings to 'Things': Some New Tidbits on Google Authorship 27 Aug 2013 | 04:30 pm
Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and wha...
How to Rock Your Customers' World: An Interview With SES San Francisco Speaker Bryan Eisenberg 27 Aug 2013 | 01:00 am
At SES San Francisco, Bryan Eisenberg will show you how to leverage big data and act on insights in real-time. Here, Eisenberg shares some insights on big data, secrets to great Google rankings, and a...
Google Finally Supports Paid and Organic Co-Optimization 26 Aug 2013 | 10:30 pm
With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of...
A Great Strategy to Create In-Depth Evergreen Content 26 Aug 2013 | 06:30 pm
The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't risk losing out on a big search traffic opportunity. ...
12 Questions to Separate Social Media Experts From Pretenders 26 Aug 2013 | 05:30 pm
Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to a...
5 Clever Ways to Leverage PR for SEO Success 26 Aug 2013 | 04:30 pm
SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ra...
Content Curation & SEO: A Bad Match? 25 Aug 2013 | 09:00 pm
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of c...
Facebook Advertisers Can Access Professional Photos at No Extra Charge 23 Aug 2013 | 11:00 pm
Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos that are commercially licensed and available for all Facebook...
