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Analytics Aphorisms — Gilligan-Style 22 Aug 2013 | 03:54 am

Last week, I had the pleasure of presenting at a SEER Interactive conference titled “Marketing Analytics: Proving and Improving Online Performance.” The conference was at SEER’s main office, which is ...

Want to be part of Web Analytics Demystified? 6 Aug 2013 | 09:24 am

Likely you have noticed that Web Analytics Demystified has grown significantly in the past twelve months, adding Kevin, Michele, Josh, and Tim to the team … and we’re ready to grow our resources again...

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Adopting Attribution Models in Big Companies industrialstrengthsem.com 30 Aug 2011 | 09:10 am

I’m back to obsessing about attribution models and how they do and don’t get adopted by marketing organizations in big companies. I’ve spoken with folks who have had success in this regard – they are ...

‫שיפורים עתידיים באנליטיקס לניתוח ה-ROI מהערוצים הדיגיטאליים‬ seoblog.co.il 3 Nov 2012 | 02:57 am

‫גוגל הכריזו לאחרונה על תכונה חדשה שתיכנס לממשק האנליטיקס של משתמשים נבחרים (כחלק מגרסת ה-Google Analytics Premium): כלי הקצאת הייחוסים (Attribution Modeling Tool). כלי זה יאפשר ליצור מודלים שונים ליי...

Attribuutiomallinnus yleistyy – onko Analytics-tilisi valmis? artohasu.fi 19 Nov 2012 | 11:43 pm

Google tullee lähiaikoina julkistamaan attribuutiomallinnus-lisäosan (Attribution modeling tool) maksuttomaan Google Analytics-kävijäseurantatyökaluun kaikkien saataville. Lisänä jo nykyiseen monikana...

Attribution Modelling – What, Why and How? tecmark.co.uk 7 Nov 2012 | 05:31 pm

Are you attributing your online sales or enquiries to the right marketing channels? If you’re using Google Analytics, you’re probably inclined to say ‘yes.’ I’d be inclined to tell you there’s a subst...

Attribution Modelling – Was früher wa(h)r, zählt heute nicht mehr? blog.jaron.de 4 Feb 2013 | 11:15 pm

„Wer zuletzt kommt, mahlt zuerst…“ – die Last-Click-Wins-Methode ist bis heute das gebräuchlichste Modell bei der Bewertung des Erfolgsbeitrages von Online-Marketing-Aktivitäten. Was aber heute jeder ...

Here’s how Attribution Modeling increases MLM Sales mlmconsultantsblog.com 1 Mar 2013 | 09:53 am

copyright, 2013, Debbi A. Ballard All rights reserved worldwide. Read this important post first and then view the video to learn how attribution modeling can increase your mlm sales. With attribution...

Day One SMX Sydney – Attribution Modeling onlinemarketer.net.au 3 Mar 2013 | 09:39 am

Session Time:  2:15pm – 2:45pm Ballroom B Speaker:  Christian Bartens (Director, Datalicious) How to go beyond last click attribution to bid based upon holistic marketing efforts.

The Wall: Sam Barnett on fatally-flawed attribution models blog.struq.com 18 Jun 2013 | 05:59 pm

It’s 2013. Companies like Scanadu are building the real-life medical tricorder once imagined in Star Trek; Virgin Galactic is on the verge of sending people into space for their holidays (beats Magalu...

On The Beach Improves Their Attribution Modeling and Increases ROI by 25% googleuk-travel.blogspot.com 26 Jun 2013 | 05:38 pm

Attribution modeling is the process of distributing credit between different marketing channels that a consumer interacts with, prior to completing a purchase. As online reporting becomes increasingly...

Attribution Modelling in Google Analytics blog.webanalytics.it 8 Jul 2013 | 03:47 pm

E’ stata da poco annunciata sul blog ufficiale di Google Analytics la release nella versione Standard di un report originariamente sviluppato per i clienti Premium: l’Attribution modeling. Nei profili...

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