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Does Social Marketing Always Need to be Social? 27 Aug 2013 | 02:45 am

ROI is a big problem in social marketing—every marketer knows it’s difficult to determine tangible marketing ROI from a social action. This creates a real bind. Marketers know the social sphere matte...

When Heuristics go Bad – Dealing with Common Optimization Practices – Part 1 26 Aug 2013 | 10:30 pm

Talk to 5 people in the optimization space and you will get 5 different stories about how best to solve your website. Talk with 50 however and those 5 will get repeated more often than not. Such is th...

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Omniture SiteCatalyst 15 Features Review whitewebmarketing.com 26 Sep 2011 | 04:43 am

Very recently, Omniture SiteCatalyst has rolled out a free upgrade to version 15. This version had introduced a host of new features. The pick of the lot is the introduction of advanced segmentaion an...

Omniture web-analytics.org 15 Jan 2010 | 04:23 am

Onmiture - jetzt zu Adobe gehörend - ist eines der Dickschiffe im Web-Analyse-Geschäfts. Kunden wie Toyota, Expedia, HP oder Microsoft haben das nötige Kleingeld und Manpower, um mit Onmiture sinnvoll...

Metrics You Need to Recover or Prevent a Google Panda Hit afterpanda.com 18 Jul 2011 | 09:32 am

In my last post I pointed out what poor and misunderstood metrics bounce rates and time-on-site are, as traditionally reported by Google  Analytics, Omniture and other web analytic tools.   Post-Panda...

Custom Link Tracking in Omniture using jQuery webanalyticsland.com 13 Sep 2011 | 03:32 pm

One of the most common things I get asked to track are specific links on the website. Typically to do that I would use a custom link tracking function. This typically involves adding a large chunk of ...

How Omniture Test & Target Works: High-Level Implementation, Administration & Use Review managingecommerce.com 6 Jul 2010 | 07:20 am

Many visitors have written to me asking for a quick overview of Test & Target. So I decided to post this non-authoritative quick overview, which you should take at face value. Costs associated with Om...

Review of Omniture’s Product Suggestion Service: Recommendations™ managingecommerce.com 16 Nov 2009 | 08:04 pm

We have just finished the first stage of migrating product suggestion blocks—showcase boxes for top-sellers or products bought by people who viewed a certain product—from Test & Target™ APS (Advanced ...

Adobe пуска софтуер за цифрови книги и вестници tech.elitno.com 12 Jun 2010 | 05:00 pm

Нов софтуер позволява създаване и преглеждане на цифрови списания, книги и вестници. Платформата на Adobe е базирана на решенията Creative Suite 5 и Omniture. Тя е съвместима с набора инструменти InDe...

Omniture Certified Professional Implementation ginelli.it 13 Jul 2010 | 06:32 pm

È da un po’ che non aggiorno questo blog, anche se negli ultimi due mesi di cose da scrivere ce ne sarebbero state di certo. Le novità non sono mancate, con nuovi prodotti/servizi/feature su cui magar...

Using Omniture to Track Call Events from Mobile Web Pages webanablog.com 7 Mar 2012 | 03:22 pm

If you have a mobile website fully tracked with SiteCatalyst non-JavaScript tags (for performance reasons or otherwise), you’ve likely run into questions about how to track custom links. The tradition...

Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics webanablog.com 8 Jan 2010 | 08:49 am

This post will compare the various features and capabilities of the Omniture SiteCatalyst, Google Analytics, and Yahoo Web Analytics applications, and determine how appropriate each is for the measure...

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