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Why does video seem longer on different devices? 1 Feb 2013 | 03:17 pm
If you’ve ever shown someone a “hilarious” video clip you’ve just watched, you may have felt that nagging sensation. The “seriously this is great, honest, the good bit is coming up, god this is draggi...
Brand Building in a Digital World 18 Oct 2012 | 12:07 am
It was the JWT Grads open day today with lots of young, enthusiastic people running around the building and getting to sample the hospitality of the Comm. It’s all part of the 2013 JWT Grad Programme ...
What is UX? 4 Sep 2012 | 08:01 pm
User Experience and considering the consumer’s entire journey and needs is a central part of digital planning. Here’s a short introduction to User Experience I did for JWT Planning Academy. It’s not e...
Creating a digital response – work that is good enough to share 27 Apr 2012 | 09:47 pm
The JWT Planning god, Stephen King once wrote “a good advertising idea has to be original enough to stimulate people and draw an intense response from them”. I was thinking in this vein the other day...
Fancy dress street rugby for HSBC HK7s 21 Mar 2012 | 02:19 am
Here’s a nice bit of smashing, crashing and general rugby mayhem played out across the streets of Hong Kong. By men dressed as toy soldiers, cowboys, disco kids, centurions, vikings etc etc. It also f...
Audio, Haptics and other changes in the way we interact with technology 7 Mar 2012 | 10:29 am
SXSW kicks off on the 9th and I’m looking forward to seeing what particular hits, misses and hypes come up. But beyond the usual “marketing tech” I think the most interesting areas at the moment are ...
Trends for 2012 (and 2011) 14 Jan 2012 | 08:30 am
JWT Intelligence in New York have put together their Annual Trend presentation – JWT: 100 Things to Watch in 2012 There’s lots of nice examples and from my own perspective I believe 2012 is all ab...
JWT Business Card powered by Blippar 3 Dec 2011 | 07:46 am
A little bit of fun with Blippar and our Experience Team. JWT London has created a truly unique and innovative way to showcase the agency’s latest showreel on the back of their business cards by us...
Contextual advertising #Fail from Qantas 24 Nov 2011 | 11:05 am
Just doing a bit a research and came across this little gem of a contextual network buy.
Hilbert’s Infinite Hotel – from a collection of 60-Second Adventures in Thought 31 Oct 2011 | 08:00 am
Do like these little videos…worth a look
