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One Sentence, Huge Difference: How you label an award can effect behavior. 23 Oct 2011 | 11:22 am
Steve Urkel from ABC/CBS sitcom "Family Matters": A smart kid?! Which praise do you think produced better results in American 5th graders? “You are Smart!“ or “You worked Hard!“ Carol Dweck, a ps...
Strategic Synergy on Alltop 25 Aug 2011 | 06:04 am
Alltop has added Strategic Synergy to their Social Media section! We haven’t had an opportunity to post recently because we’ve been building a new product called Carddit. I plan to share the story a...
Games that Bind: Community Through Games 10 Nov 2010 | 08:09 am
We’ve often heard that games give us a reason to socialize, but is there more to it than that? As society gains more in complexity, are we also dealing with shifts in our cultural dynamics that have ...
Engagement Flow in Gamification 3 Nov 2010 | 02:15 am
What dynamics are in play when we examine the path to user engagement? In visualizing how engagement flows from extrinsic game mechanics to intrinsic motivators, let’s look first at a smaller simp...
Gamification, Reality TV, and Reiss’s 16 Intrinsic Motivators 25 Oct 2010 | 07:35 am
Steven Reiss is a professor of Psychology at Ohio State University and author of several books including The Normal Personality. Based on research from over 6,000 participants, Reiss suggests that i...
Why Both Intrinsic and Extrinsic Motivators Matter in Gamification 18 Oct 2010 | 05:04 am
Dan Ariely, a Professor of Psychology and Behavioral Economics at Duke University wrote a book titled Predictably Irrational where he describes the difference between Intrinsic and Extrinsic Motivator...
The Myth of the Universal Player 13 Oct 2010 | 07:07 am
Malcolm Gladwell spoke at TED on the subject of spaghetti sauce and business lessons learned from Howard Moskowitz, an American market researcher and Psychophysicist famous for his studies in spaghet...
Gamification in the Most Unlikely Places 10 Oct 2010 | 07:52 am
Successful game-based designs are everywhere – we just have to know where to look. And they often appear in the most unlikely places. In this ongoing series, we’ll look at interesting implementations...
Multiplayer Relationships, Interdependence, and Synergy in Gamification Design 7 Oct 2010 | 04:17 pm
What attributes keep people engaged in, and committed to playing a multiplayer game? Tom Bollich, an early Zynga investor and former lead engineer says today’s social games have a challenge. He desc...
Foursquare’s Dennis Crowley on Using Game Mechanics for Good 3 Oct 2010 | 05:10 am
Foursquare is a one of the first successful products in using game mechanics within a non-traditional gaming application to drive user engagement. It is a mobile application that adds interest to rea...
