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ZINC Keeps Your Brand Safe on Mobile Devices 22 Aug 2013 | 05:35 am
In the days since the first messages were sent out over the internet, our expertise with technology has continuously encouraged us to do things with our new capabilities that perhaps we shouldn’t. We’...
What Are ZINC’s High Impact Formats? 16 Aug 2013 | 03:10 am
We’ve been talking about high impact formats for over a year now, long enough to occupy most of the first page results on Google. However, the term probably needs a more specific definition, especiall...
ZEDO is About Winning by the Inches 6 Aug 2013 | 02:55 pm
I celebrated 5 years here at ZEDO on Sunday August 4th. I remember coming to ZEDO the first time and meeting Summer, then Joseph and finally Roy, who was in India at the time. During these past 5 yea...
The Rise of ZINC 30 Jul 2013 | 12:53 pm
Things at ZEDO and in the ad market are so exciting. For a while now we’ve been working on our new division, ZINC, hiring people, moving to a Madison Avenue office in New York, and re-branding as way ...
ZEDO Advertising Technology Updates – July 2013 25 Jul 2013 | 01:00 pm
New Revenue type: Cost Per Engagement [CPE] With video ad serving growing rapidly, advertisers need to be sure that their video ads are engaging viewers and generating interest about their products. V...
High Impact Formats Deliver A Banner Year for ZEDO 23 Jul 2013 | 08:12 am
This is another time of transition in the advertising and publishing industries, two industries whose symbiotic existence is threatened by privacy advocates, ad blocking software, and the shift to mob...
ZEDO’s Cloud-Based Ad Server 18 Jul 2013 | 11:02 pm
This year, ZEDO completed its migration to Amazon Web Services, making it one of the only truly cloud-based ad servers. The update made us faster, better, and more scalable. The migration is a demons...
High Impact Formats Display Best on Responsive Sites 9 Jul 2013 | 09:01 pm
Now that tablets appear to have taken over from laptops, most brands, especially publishers, are building mobile apps. But while some magazine apps are wildly successful most are not, although researc...
Ad Server FAQs 2 Jul 2013 | 04:22 pm
Ad Server Information What is an Ad Server? An Ad Server is a web based tool used by publishers, networks and advertisers to help with ad management, campaign management and ad trafficking. An ad serv...
Video Advertising Will Be as Effective as TV: Update 2 Jul 2013 | 05:47 am
About two years ago, I wrote about my belief that high quality publishers could make Internet advertising work at least as well as the best TV advertising. At the time, that was a pretty lonely posit...
